Privacy Policy

Your privacy is important to us. This policy explains what data the BlurQ iOS app collects and how it is used.

1. On-Device Processing

All photo and video processing — including face detection, text detection, person segmentation, following a chosen subject through a video, and blurring — happens entirely on your device using Apple's Vision and Core Image frameworks. Your content is never uploaded to any server, nothing about the people in your media is stored or sent anywhere, and BlurQ does not use any cloud or third-party AI service to process your media.

2. Face Data

BlurQ detects faces only so that it can blur them. Detection runs entirely on your device using Apple's Vision framework.

• What is processed: the position of faces (bounding boxes) in the photo or video you selected, temporary face descriptors used to keep a blur on the same face across video frames, and small unblurred face thumbnails shown in the editor so you can choose which faces to blur.
• Where it is stored: only in the app’s memory while the editor is open. BlurQ never writes face data, thumbnails or descriptors to disk, to iCloud or to any server, does not build a biometric profile, and does not use face data to identify anyone.
• Retention: face data is discarded when you leave the editor or close the app. The only thing kept is the blurred photo or video you explicitly save to your Photos library, which is stored by iOS on your device, not by us.
• Sharing: face data is never shared with any third party. PostHog, RevenueCat, Sentry and Google AdMob never receive photos, videos, face positions, thumbnails or descriptors.
• Deletion: there is nothing to delete on our side. Delete a saved export from your Photos library like any other photo.

3. Data We Do NOT Collect

4. Data We Do Collect

BlurQ collects limited pseudonymous data needed to operate and improve the app. We do not require an account, and this data does not include your photos, videos, detected faces or text, name, email, phone number, or payment details.

Product Analytics

We use PostHog's EU-hosted service to understand which features are useful and where users encounter problems. The data may include:

• A randomly generated anonymous app-user identifier
• App launches and interactions with onboarding, editing, export, saved-result actions, ads, and upgrade screens
• Which editing tools and blur styles you use, and whether an editing step succeeded or failed
• Technical details recorded as numbers only, such as how many faces were found, how long detection or export took, clip length, output pixel dimensions and file byte size; this never includes media content, the appearance of anyone in it, recognized text, or file names
• Ad format, placement, readiness, presentation and reward outcomes, and estimated ad revenue reported by the advertising SDK
• App version, operating-system version, device type, and general technical metadata
• Pro-access state and purchase-flow outcomes, including the product identifier, localized price, and currency

We use this information for product analytics and app functionality. We do not use it to track you across other companies' apps or websites, and we do not send photo, video, or face content to PostHog. PostHog's privacy policy is available at posthog.com/privacy.

Crash Reports

We use Sentry (EU data region) to receive crash and error reports so we can fix bugs. A report contains the stack trace, the app version and build, the device model, the operating system version, free memory and disk space, and the time of the crash. We do not send your IP address, name, email, photos, videos, detected faces or file names to Sentry, and we do not attach screenshots. Sentry's privacy policy is available at sentry.io/privacy. We may also receive anonymous crash reports through Apple's App Store Connect.

Advertising

Free users may see ads provided by Google AdMob. Through Google's User Messaging Platform we ask for your consent before requesting personalized ads, and through Apple's App Tracking Transparency prompt we ask before sharing the device advertising identifier (IDFA). AdMob may collect:

• Device advertising identifier (IDFA), only with your explicit consent
• General device information (device model, OS version)
• Ad interaction data

You can change these preferences at any time:

• iOS Settings → Privacy & Security → Tracking
• BlurQ Settings → “Ad Privacy Settings” (when shown)

We do not share any of your personal content with ad providers. Google's privacy policy is available at policies.google.com/privacy.

In-App Purchases

Purchases are handled entirely by Apple. Purchase and entitlement state is managed through RevenueCat, which receives an anonymous app-user UUID generated on first launch. RevenueCat does not receive your name, email, or payment details. Its identifier is shared with PostHog so purchase outcomes can be connected to the same anonymous product-analytics profile. RevenueCat's privacy policy is available at revenuecat.com/privacy.

5. Children's Privacy

BlurQ does not knowingly collect personal information from children under 13. The app does not require an account; the limited pseudonymous data used by its services is described above.

6. Third-Party Services

BlurQ uses the following third-party services, each with their own privacy policies. None of them receive your photos, videos, or face data.

• Apple App Store — for purchases and app distribution (privacy policy)
• Google AdMob — for serving ads to free users (privacy policy)
• Google User Messaging Platform — for managing ad consent (privacy policy)
• RevenueCat — for managing purchase status (privacy policy)
• PostHog — for pseudonymous product analytics (privacy policy)
• Sentry — for crash and error reports (privacy policy)

7. Data Retention

Photos, videos, and face data are never collected, so there is nothing for us to retain. Analytics data and crash reports are retained only for as long as reasonably needed to understand product performance, fix problems and improve BlurQ. Apple manages your purchase history; you can restore purchases through the App Store at any time.

8. Your Rights

• You can deny ad tracking when prompted by iOS, or revoke consent in iOS Settings.
• You can re-open the ad consent form via Settings → “Ad Privacy Settings”.
• You can remove the app at any time to stop all data collection.
• You can contact support to ask questions about, or request deletion of, analytics data associated with your anonymous app-user identifier.
• You can purchase BlurQ Pro to remove in-app ads.

9. This Website (www.blurq.app)

Everything above describes the BlurQ app. This section describes the website you are reading right now. The two are separate: nothing in this section changes the app's promise that your photos are processed on-device and never collected.

Cookies & Advertising on the Website

If we serve advertising on this website (for example through Google AdSense), the website will use cookies and similar technologies, including advertising identifiers. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this or other websites, and may collect general device and interaction data for that purpose.

Where required (for example in the EEA, UK, and Switzerland), we will ask for your consent via a cookie banner before any advertising cookies are set. You can opt out of personalized advertising from Google via Google Ads Settings, and learn how Google uses data from partner sites at policies.google.com.

To be explicit about the boundary: website cookies relate only to your browsing of blurq.app. They have no connection to, and no visibility into, the photos you edit in the BlurQ app.

10. Changes to This Policy

We may update this policy from time to time. Changes will be reflected in the "Last updated" date above.

11. Contact

If you have questions about this privacy policy, contact us at:

Email: support@blurq.app